Headshot of Van Wood

Van Wood

Philip Morris Chair in International Business

Area: Marketing

  • Snead Hall
  • 301 W. Main Street
  • Box 844000
  • Richmond, VA, 23284-4000
  • Office: B4102
  • Alternate Website: WWW.CIBA.VCU.EDU


  • Globalization, International Market Selection Processes/Methods, Resource Expenditure Strategies in International Markets, Sustaining Long-Term Competitiveness in International Markets
  • Globalization and its implications for International Business Opportunities Sustainability Issues in Business

Van R. Wood (Ph.D.) Professor of International Marketing Philip Morris Endowed Chair in International Business Virginia Commonwealth University Director - VCU School of Business Center for International Business Advancement (CIBA) Richmond, Virginia 23284-4000 Tel: (804) 828-1746, Fax: (804) 828-6615, E-mail: vrwood@vcu.edu www.ciba.vcu.edu Van Wood is a specialist in international business having spent over 30 years involved in global marketing and trade. Dr. Wood was educated at the United States Merchant Marine Academy (spending one year as an officer aboard a U.S. merchant vessel with port destinations of Japan, South Korea and Hong Kong), the University of Washington (B.A. - Marketing 1973, M.B.A. - International Business 1975), and the University of Oregon (Ph.D. - International Marketing 1982). His teaching, research and consulting focus on “globalization” and the selection and development of international markets. He has traveled and worked in over one hundred countries. His experience in the field of international business began with his work in Chile from 1975 through 1979, where his association with the firm CIDEME led to extensive international business with organizations headquartered in the U.S., Europe, Japan, Middle East, and Latin America. Dr. Wood spent 12 years at Texas Tech University (1982 - 1994) where he developed international programs, conducted international research, and guided seminars on global business strategies. He has consulted and presented his work in the Middle East, Europe, Asia, Africa, Australia, Russia and North and South America. He accepted the Philip Morris Endowed Chair in International Business at Virginia Commonwealth University (VCU) in 1994, where today he continues his international work. He has produced and moderated 22 International Forums during this period, each with a unique international business focus ranging from how to succeed in world-wide markets, to the realities and meaning of “globalization.” Dr. Wood has been awarded grants to develop international programs from the Ford Motor Company, General Motors Corporation, the Fulbright Commission, World Bank, the U.S. Department of Education, the U.S. Department of Commence, Virginia Commonwealth University, Texas Tech University, the Virginia Economic Development Partnership (VEDP) and other institutions. He is the past President and a long-term board member of the Virginia International Business Counci (VAIBC), and has served for many years – 1) the Virginia World Trade Conference; 2) the VCU International Business Certificate Program; 3) the Virginia Hispanic Chamber of Commerce and 4) the Virginia Asian Chamber of Commerce Advisory Board. He is the recipient of – 1) Virginia Commonwealth University’s School of Business “Award of Excellence - 2000” for outstanding research, teaching and service; 2) the School’s “Award of Distinguished Teaching 2006,” for innovative and exceptional pedagogical achievement, and 3) the School’s “Distinguished Service Award 2010 and 2013,” for exemplary service both to the VCU and its outside communities. In 2009, he received the Virginia Asian Chamber of Commerce’s “Outstanding Lifetime International Trade Educational Services to Small Business Award,” and in 2014 he received Virginia International Business Council’s “Award of Excellent” for service to the Virginia international business community. Dr. Wood’s research focuses on correlates of international business success. He has published over 100 articles in numerous scholarly and practitioner focused journals including the Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, International Marketing Review, Journal of Business Research, and the IIE Networker (Institute of International Education – Bi-annual Journal for International Education Professionals).

Professional Memberships

  • Various Organizations as noted below. (January 1, 1980 - Present).

Awards and Honors

  • Virginia Commonwealth University, School of Business, "Distinguished Service Award," (for innovative and outstanding service to Virginia Commonwealth University, the VCU School of Business and the Community At-Large) - 2018, VCU School of Business. (February, 2018).