Mayoor Mohan
Professor
Interim Associate Dean for Strategic Affairs
Area: Dean's Office
Area: Marketing
- (804) 828-6803 Email: mmohan@vcu.edu
- Snead Hall
- 301 W. Main Street
- Box 844000
- Richmond, VA, 23284-4000
- Office: B3175
- Alternate Website: http://www.mayoormohan.com
Education
- PhD, Oklahoma State University, 2013.
- MS, Oklahoma State University, 2007.
- BS, Oklahoma State University, 2004.
Expertise
- B2B Marketing Strategy
- Brand Strategy
- Innovation Strategy
Interests
Teaching
- Dr. Mohan primarily teaches Product Development and Management (MKTG 450) and also teaches in the Executive MBA and Online MBA programs. He has also served numerous times as a Faculty Mentor for the undergraduate da Vinci Project Class (INNO 460).
Research
- Dr. Mohan's research interests include innovation strategy, brand strategy, and B2B strategy.
Bio
Mayoor Mohan, Ph.D., is Interim Associate Dean for Strategic Affairs and Research Initiatives and Professor of Marketing at the VCU School of Business. He earned his Ph.D. in Marketing in 2013 from the Spears School of Business at Oklahoma State University, where he also completed his Master's in International Business and Bachelor's in Marketing.
Research overview:
Dr. Mohan’s research primarily focuses on managerial phenomena in areas such as B2B strategy, brand strategy, and innovation strategy, all aimed at augmenting a firm's marketing capabilities. He has published articles on these topics in premier journals like the Journal of Business Research, Journal of Service Research, Journal of Product Innovation Management, Industrial Marketing Management, and European Journal of Marketing. His research has also been featured by influential outlets like Forbes, Bloomberg, and The Aspen Institute. Dr. Mohan serves on the Editorial Review Board for several top-tier journals and has guest edited for Industrial Marketing Management.
Teaching overview:
Dr. Mohan teaches courses in innovation strategy and promotional strategy at the undergraduate, graduate, and executive levels, and is actively involved with VCU's da Vinci Center as a faculty mentor. He is the co-author of Innovation and New Product Planning, published by Routledge. Moreover, he has mentored numerous student consulting projects that address vital marketing and communication challenges for numerous firms and organizations (including several non-profits) based in the Richmond metroplex.
Accomplishments:
The VCU School of Business has recognized Dr. Mohan with the Award of Excellence (2020), the Distinguished Scholar Award (2019), and the Distinguished Teacher Award (2018). Dr. Mohan's other notable achievements also include being an AMA-Sheth Foundation fellow (2009), a recipient of the Phillips Dissertation Fellowship Award (2012) from Oklahoma State University, and the VCU Presidential Research Quest Award (2019). He has been awarded numerous grants, including from the prestigious Marketing Science Institute. Additionally, he was chosen as the Conference Co-Chair for the 2024 Academy of Marketing Science Annual Conference.Please visit his personal website for further details.
Awards and Honors
- 2023 Summer Research Fellowship, VCU School of Business. (June 1, 2023).
- "Best in track” paper award, American Marketing Association Winter Academic Conference. (February, 2022).
- Marketing Science Institute (MSI) Research Grant, Marketing Science Institute (MSI). (December, 2021).
- Special Issue Guest Editor, Industrial Marketing Management. (July, 2020).
- 2020 Award of Excellence, VCU School of Business. (March 20, 2020).
- 2019 Presidential Research Quest Fund Award, Virginia Commonwealth University. (August 9, 2019).
- 2019 Distinguished Scholar Award, VCU School of Business. (April 1, 2019).
- 2018 Distinguished Teacher Award (2018), VCU School of Business. (April 1, 2018).
- 2018 Summer Research Fellow (2018), VCU School of Business. (December 11, 2017).
- 2017 Finalist-Innovations in Teaching, SMA Annual Conference, Society for Marketing Advances. (August 9, 2017).
- 2017 Highly Commended Paper Award, European Journal of Marketing. (June 1, 2017).
Service
Professional
- Officer, Vice President, Academy of Marketing Science. (September, 2024 - Present).
- Editorial Review Board Member, Journal of Product Innovation Management. (January 15, 2022 - Present).
- Editorial Review Board Member, Industrial Marketing Management. (August 15, 2021 - Present).
- Editorial Review Board Member, Journal of Business and Industrial Marketing. (November 25, 2019 - Present).
- Editorial Review Board Member, European Journal of Marketing. (July 25, 2019 - Present).
- Editorial Review Board Member, Journal of Marketing Theory and Practice. (January 25, 2019 - Present).
- Editorial Review Board Member, Journal of Business Research. (April 26, 2018 - Present).
- Chairperson, 2024 Academy of Marketing Science Annual Conference. (December, 2022 - May 31, 2024).
