Headshot of Mayoor Mohan

Mayoor Mohan

Associate Professor

Area: Marketing

  • Snead Hall
  • 301 W. Main Street
  • Box 844000
  • Richmond, VA, 23284-4000
  • Office: B3175

Education

  • PhD, Oklahoma State University, 2013.

Interests

Teaching
  • Dr. Mohan has taught Product Development and Management (MKTG 450) and Integrated Marketing Communication (MKTG 330). He also serves as a Faculty Mentor for the undergraduate da Vinci Project Class (INNO 460) and teaches in the Executive MBA program.
Research
  • Dr. Mohan's research interests include innovation strategy, brand strategy, and B2B strategy.
Bio

Mayoor Mohan, Ph.D. is an Associate Professor in the Department of Marketing at the VCU School of Business and holds a Ph.D. in Marketing from the Spears School of Business at Oklahoma State University.

Dr. Mohan joined VCU in 2013 and his research focuses on making normative recommendations to managers on how they can improve their firm's product and brand strategies. He has published articles on these topics in premier journals such as the Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Services Marketing, and Journal of Product and Brand Management. Additionally, leading outlets like Forbes.com and The Aspen Institute have featured his research. He serves on the Editorial Review Board for the Journal of Business Research, European Journal of Marketing, and Journal of Marketing Theory and Practice. Dr. Mohan is an AMA Sheth Foundation Doctoral Consortium Fellow (2009) and the 2012 recipient of the Phillips Dissertation Fellowship Award from Oklahoma State University. In 2019, he was the recipient of VCU School of Business Distinguished Scholar Award and the VCU Presidential Research Quest Award.

Dr. Mohan has taught courses in innovation strategy and promotional strategy at the undergraduate and executive MBA levels. He is also actively involved with VCU's da Vinci Center in his role as a faculty mentor. In 2018, he was awarded the VCU School of Business Distinguished Teacher Award and in 2009 received the Outstanding Graduate Teaching Associate Award for Marketing while at Oklahoma State University. He has mentored over 25 student consulting projects for over 18 firms and organizations based in the Richmond metroplex that address key marketing and communication challenges.

Please visit his personal website for further details.