Headshot of Mayoor Mohan

Mayoor Mohan

Associate Professor

Area: Marketing

  • Snead Hall
  • 301 W. Main Street
  • Box 844000
  • Richmond, VA, 23284-4000
  • Office: B3175

Education

  • PhD, Oklahoma State University, 2013.
  • MS, Oklahoma State University, 2007.
  • BS, Oklahoma State University, 2004.

Expertise

  • Innovation Strategy
  • Brand Strategy
  • B2B Marketing Strategy

Interests

Teaching
  • Dr. Mohan has taught Product Development and Management (MKTG 450) and Integrated Marketing Communication (MKTG 330). He also serves as a Faculty Mentor for the undergraduate da Vinci Project Class (INNO 460) and teaches in the Executive MBA program.
Research
  • Dr. Mohan's research interests include innovation strategy, brand strategy, and B2B strategy.
Bio

Mayoor Mohan, Ph.D. is an Associate Professor in the Department of Marketing at the VCU School of Business and holds a Ph.D. in Marketing from the Spears School of Business at Oklahoma State University.

Dr. Mohan joined VCU in 2013 and his research focuses on making normative recommendations to managers on how they can improve their firm's product and brand strategies. He has published articles on these topics in premier journals such as the Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Services Marketing, and Journal of Product and Brand Management, among others. Additionally, leading outlets like Forbes.com and The Aspen Institute have featured his research. He serves on the Editorial Review Board for the Journal of Business Research, European Journal of Marketing, and Journal of Marketing Theory and Practice. Dr. Mohan is an AMA Sheth Foundation Doctoral Consortium Fellow (2009) and the 2012 recipient of the Phillips Dissertation Fellowship Award from Oklahoma State University. In 2019, he was the recipient of VCU School of Business Distinguished Scholar Award and the VCU Presidential Research Quest Award.

Dr. Mohan has taught courses in innovation strategy and promotional strategy at the undergraduate and executive MBA levels. He is also actively involved with VCU's da Vinci Center in his role as a faculty mentor. In 2018, he was awarded the VCU School of Business Distinguished Teacher Award and in 2009 received the Outstanding Graduate Teaching Associate Award for Marketing while at Oklahoma State University. He has mentored over 25 student consulting projects for over 18 firms and organizations based in the Richmond metroplex that address key marketing and communication challenges.

Please visit his personal website for further details.

Awards and Honors

  • 2020 Award of Excellence, VCU School of Business. (March 20, 2020).
  • 2019 Presidential Research Quest Fund Award, Virginia Commonwealth University. (August 9, 2019).
  • 2019 Distinguished Scholar Award, VCU School of Business. (April 1, 2019).
  • 2018 Distinguished Teacher Award (2018), VCU School of Business. (April 1, 2018).
  • 2018 Summer Research Fellow (2018), VCU School of Business. (December 11, 2017).
  • 2017 Finalist-Innovations in Teaching, SMA Annual Conference, Society for Marketing Advances. (August 9, 2017).
  • 2017 Highly Commended Paper Award, European Journal of Marketing. (June 1, 2017).

Service

Professional
  • Editorial Review Board Member, Journal of Business and Industrial Marketing. (November 25, 2019 - Present).
  • Editorial Review Board Member, European Journal of Marketing. (July 25, 2019 - Present).
  • Editorial Review Board Member, Journal of Marketing Theory and Practice. (January 25, 2019 - Present).
  • Editorial Review Board Member, Journal of Business Research. (April 26, 2018 - Present).