- Snead Hall
- 301 W. Main Street
- Box 844000
- Richmond, VA, 23284-4000
- Office: B3175
- Alternate Website: http://www.mayoormohan.com
Education
- PhD, Oklahoma State University, 2013.
- MS, Oklahoma State University, 2007.
- BS, Oklahoma State University, 2004.
Expertise
- B2B Marketing Strategy
- Brand Strategy
- Innovation Strategy
Interests
Teaching
- Dr. Mohan has taught Product Development and Management (MKTG 450) and Integrated Marketing Communication (MKTG 330). He has also served numerous times as a Faculty Mentor for the undergraduate da Vinci Project Class (INNO 460) and teaches in the Executive MBA and Online MBA programs.
Research
- Dr. Mohan's research interests include innovation strategy, brand strategy, and B2B strategy.
Bio
Mayoor Mohan, Ph.D. is a Professor of Marketing, Executive Director of RVA Views, and Co-Director of the Customer Experience Lab at the VCU School of Business. He holds a Ph.D. in Marketing from the Spears School of Business at Oklahoma State University.
Dr. Mohan is an AMA Sheth Foundation fellow (2009) and the 2012 recipient of the Phillips Dissertation Fellowship Award. In 2019, he received the VCU Presidential Research Quest Award. He has also been awarded the Award of Excellence (2020), Distinguished Scholar Award (2019), and Distinguished Teacher Award (2018) from the VCU School of Business.
Research overview:
Dr. Mohan's research focuses on making normative recommendations to managers on how they can improve their firm's product and brand strategies. He has published articles on these topics in premier journals such as the Journal of Business Research, Journal of Product Innovation Management, Journal of Service Research, Industrial Marketing Management, and the European Journal of Marketing, among others. In addition, leading outlets like Forbes.com and The Aspen Institute have featured his research. He serves on the Editorial Review Board for the Journal of Business Research, Industrial Marketing Management, Journal of Product Innovation Management, and European Journal of Marketing, among others, and has served as guest editor for Industrial Marketing Management.
Teaching overview:
Dr. Mohan teaches courses in innovation strategy and promotional strategy at the undergraduate, graduate, and executive levels, and is actively involved with VCU's da Vinci Center as a faculty mentor. He is the co-author of Innovation and New Product Planning, published by Routledge. Moreover, he has mentored over 25 student consulting projects that address vital marketing and communication challenges for numerous firms and organizations (including several non-profits) based in the Richmond metroplex.
Please visit his personal website for further details.
Awards and Honors
- 2023 Summer Research Fellowship, VCU School of Business. (June 1, 2023).
- "Best in track” paper award, American Marketing Association Winter Academic Conference. (February, 2022).
- Marketing Science Institute (MSI) Research Grant, Marketing Science Institute (MSI). (December, 2021).
- Special Issue Guest Editor, Industrial Marketing Management. (July, 2020).
- 2020 Award of Excellence, VCU School of Business. (March 20, 2020).
- 2019 Presidential Research Quest Fund Award, Virginia Commonwealth University. (August 9, 2019).
- 2019 Distinguished Scholar Award, VCU School of Business. (April 1, 2019).
- 2018 Distinguished Teacher Award (2018), VCU School of Business. (April 1, 2018).
- 2018 Summer Research Fellow (2018), VCU School of Business. (December 11, 2017).
- 2017 Finalist-Innovations in Teaching, SMA Annual Conference, Society for Marketing Advances. (August 9, 2017).
- 2017 Highly Commended Paper Award, European Journal of Marketing. (June 1, 2017).
Service
Professional
- Editorial Review Board Member, Journal of Product Innovation Management. (January 15, 2022 - Present).
- Editorial Review Board Member, Industrial Marketing Management. (August 15, 2021 - Present).
- Editorial Review Board Member, Journal of Business and Industrial Marketing. (November 25, 2019 - Present).
- Editorial Review Board Member, European Journal of Marketing. (July 25, 2019 - Present).
- Editorial Review Board Member, Journal of Marketing Theory and Practice. (January 25, 2019 - Present).
- Editorial Review Board Member, Journal of Business Research. (April 26, 2018 - Present).
