Headshot of Kenneth Kahn

Kenneth Kahn

Senior Associate Dean
Professor

Area: Marketing

  • Snead Hall
  • 301 W. Main Street
  • Box 844000
  • Richmond, VA, 23284-4000
  • Office: B4181E

Education

  • PhD, Virginia Polytechnic Institute and State University, 1994.

Interests

Teaching
  • Innovation, Marketing Analytics, Marketing Strategy, Product Development, Product Management,
Research
  • Innovation, Forecasting of New and Existing Products, Cross-Functional Integration,

Research

Published Intellectual Contributions
Journal Article
  • Kahn, K. B. (2018). Understanding Innovation. (3 ed., vol. 61, pp.453—460). Elsevier Inc.: Business Horizons.
  • Kahn, K. B., Candi, M. (2016). Functional, Emotional, and Social Benefits of Mew B2B Services. (vol. 57, pp.177-184). Industrial Marketing Management.
  • Kahn, K. B. (2014). Solving the Problems of New Product Forecasting. (5 ed., vol. 57, pp.607-615). Business Horizons.
  • Kahn, K. B., Barczak, G. (2012). Identifying New Product Development Best Practice. (vol. 55, pp.293-305). Business Horizons.
  • Kahn, K. B., Dempsey, J. (2012). An Investigation of Centers for Innovation. (2 ed., vol. 4, pp.91-101). International Journal of Innovation Science.
  • Kahn, K. B., Barczak, G., Nicholas, J., Ledwith, A., Perks, H. (2012). An Examination of NPD Best Practice. (2 ed., vol. 29, pp.180-192). Journal of Product Innovation Management.
  • Kahn, K. B., Storey, C. (2010). The Role of Knowledge Management Strategies and Task Knowledge in Stimulating Service Innovation. (4 ed., vol. 13, pp.397-410). Journal of Service Research.