- Snead Hall
- 301 W. Main Street
- Box 844000
- Richmond, VA, 23284-4000
- Office: B3163
Expertise
- Consumer Wellbeing
- Low Literate Consumers
- Aliterate Consumers
Interests
Teaching
- International Marketing, Marketing Research, Services Marketing
Research
- Consumer Well Being, Low Literate and Aliterate Consumers, Immigrant Consumers
Bio
Haeran Jae, Ph.D., is an Associate Professor of Marketing at the VCU School of Business. A native of South Korea, Dr. Jae holds degrees from Pusan National University, Florida Gulf Coast University, and the University of Kentucky. Before pursuing her academic career in the United States, she worked in Delta Air Lines' Korean operations. Dr. Jae's research focuses on the consumer well-being of low-literate and aliterate individuals, as well as the experiences of immigrant consumers. Her work has been published in journals such as the Journal of Consumer Psychology, Psychology & Marketing, Journal of Consumer Affairs, Journal of Macromarketing, Journal of Business Research, Journal of Promotion Management, Marketing Management Journal, Journal of Product and Brand Management, among others. Dr. Jae has taught a range of undergraduate and graduate courses, including Promotion Management, Marketing Research, International Marketing, Services Marketing, and Service Quality Management.
