Jonathan Gilbert
Assistant Professor
Term FacultyDirector of the VCU Center for Professional Selling
Area: Marketing
- Email: gilbertjr@vcu.edu
- Snead Hall
- 301 W. Main Street
- Box 844000
- Richmond, VA, 23284-4000
- Office: B3180
- Alternate Website: https://www.linkedin.com/in/letsgovcu
Interests
Teaching
- MKTG 335 Professional Selling I
MKTG 336 Content Marketing
MKTG 345 Personal Branding and Becoming a Digital Influencer
MKTG 435 Professional Selling II
MKTG 436 Sales Enablement and Analytics
Research
- Consumer Well-Being
Influencer Marketing
Sales Force Effectiveness
Business-to-Business Marketing
Teaching and Learning in Higher Education
Bio
Dr. Gilbert is a marketing scholar, award-winning educator, and former turnaround manager with a proven track record for developing and implementing performance improvement plans under adverse conditions. He has worked in a variety of advisory roles for Fortune 1000 clients, nonprofit organizations, and local government agencies throughout the U.S.
His current research examines the role of marketing strategy as a means of enhancing consumer and human well-being, the impact of positive psychological factors on performance outcomes in global B2B sales, and the promotion of agile learning through innovative pedagogies in higher education. He has published peer-reviewed articles in leading journals such as Industrial Marketing Management, Journal of Business Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Services Marketing, International Journal of Advertising, Journal of Selling, Journal of Historical Research in Marketing, Marketing Education Review, and other high-quality outlets.
