Headshot of Jonathan Gilbert

Jonathan Gilbert

Assistant Professor
Term Faculty
Director of the VCU Center for Professional Selling

Area: Marketing

  • Snead Hall
  • 301 W. Main Street
  • Box 844000
  • Richmond, VA, 23284-4000
  • Office: B3180
  • Alternate Website: https://www.linkedin.com/in/letsgovcu


  • MKTG 335 Professional Selling I
    MKTG 336 Content Marketing
    MKTG 345 Personal Branding and Becoming a Digital Influencer
    MKTG 435 Professional Selling II
    MKTG 436 Sales Enablement and Analytics
  • Consumer Well-Being
    Influencer Marketing
    Sales Force Effectiveness
    Business-to-Business Marketing
    Teaching and Learning in Higher Education

Dr. Gilbert is a marketing scholar, award-winning educator, and former turnaround manager with a proven track record for developing and implementing performance improvement plans under adverse conditions. He has worked in a variety of advisory roles for Fortune 1000 clients, nonprofit organizations, and local government agencies throughout the U.S.

His current research examines the role of marketing strategy as a means of enhancing consumer and human well-being, the impact of positive psychological factors on performance outcomes in global B2B sales, and the promotion of agile learning through innovative pedagogies in higher education. He has published peer-reviewed articles in leading journals such as Industrial Marketing Management, Journal of Business Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of Services Marketing, International Journal of Advertising, Journal of Selling, Journal of Historical Research in Marketing, Marketing Education Review, and other high-quality outlets.