Headshot of Bernhard Reichert

Bernhard Reichert

Assistant Professor

Area: Accounting

  • Snead Hall
  • 301 W. Main Street
  • Box 844000
  • Richmond, VA, 23284-4000
  • Office: B3125


  • PhD, University of Texas, 2010.


  • Incentives
  • Control Systems
  • Creativity


  • Managerial accounting
  • Managerial accounting, incentives systems, control systems, creativity

I have been teaching managerial accounting to undergraduate students, to MBAs, Executive MBAs, and PhD students both online as well as face-to-face.

My research focuses on managerial accounting and specifically on the effect of incentives and control systems on effort and performance for simple or creative tasks. In my research, I use primarily an experimental economics approach, which means I examine participant behavior in laboratory settings.

I am from Karlsruhe, Germany. I have a German equivalent to a masters degree from the University of Mannheim, an MBA from the Western Illinois University, and a PhD from the University of Texas in Austin. I passed the CPA Exam in Illinois. Before academia I work for KPMG in Germany and before that I served in the German armed forces.

Awards and Honors

  • Best paper award, American Accounting Associaton - ABO section. (October 10, 2020).