School of Business

Research

Published Intellectual Contributions

Book Chapter

• Huhmann, B. A., Limbu, Y. B. (2020). Influence of Gender Stereotypes on Advertising Offensiveness and Attitude Toward Advertising in General. In Zotos Y., Grau S., & Taylor C. R. (Eds.), Current Research on Gender Issues in Advertising (1st ed.). New York: Routledge.
• Huhmann, B. A. (2018). Rhetorical Figures: The Case of Advertising. In Heath R. L., & Ihlen O. (Eds.), The Handbook of Organizational Rhetoric and Communication (pp.229-244). Hoboken, NJ: John Wiley & Sons.
• Albinsson, P. A., Huhmann, B. A., Burman, B. (2018). The Use of Rhetoric and Emotional Appeals in Fitness Ads. In Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces (vol. XXXVIII, pp.361-362).
• Huhmann, B. A. (2014). Social and Psychological Influences on Financial Literacy. In Harrison T., & Estelami H. (Eds.), Routledge Companion to Financial Services Marketing (pp.45--61). Abingdon, Oxon, UK: Routledge.
• Huhmann, B. A., Argo, J. J. (2011). Gender Role and Social Power in African and North American Advertisements. In Alozie E. C. (Ed.), Advertising in Developing and Emerging Countries: The Economic, Political and Social Context (pp.271-285). Burlington, VT: Gower.
• Huhmann, B. A. (2007). A Model of the Cognitive and Emotional Processing of Rhetorical Works in Advertising. In McQuarrie E. F., & Phillips B. J. (Eds.), Go Figure: New Directions in Advertising Rhetoric (pp.133-175). Armonk, NY: M. E. Sharpe.
• Huhmann, B. A. (2003). Testing Methods. In McDonough J., & Egolf K. (Eds.), The Advertising Age Encyclopedia of Advertising (pp.1524-1529). New York, NY: Fitzroy Dearborn.

Journal Article

• Huhmann, B. A., Limbu, Y. B. (2024). Fair Balance of Prescription Drug Information on Legitimate and Illegitimate Online Pharmacy Websites. (vol. 12). Pharmacy. DOI: https://doi.org/10.3390/pharmacy12020067
• Limbu, Y. B., Huhmann, B. A. (2024). What Influences Consumers’ Online Medication Purchase Intentions and Behavior? A Scoping Review. (vol. 15). Frontiers in Pharmacology. DOI: 10.3389/fphar.2024.1356059
• Limbu, Y., Huhmann, B. A. (2023). Illicit Online Pharmacies: A Scoping Review. (vol. 20). International Journal of Environmental Research and Public Health. DOI: https://doi.org/10.3390/ijerph20095748
• Limbu, Y., Huhmann, B. A. (2023). Why Some People are Hesitant to Receive COVID-19 Boosters? A Systematic Review. (vol. 8, pp.159-171). Tropical Medicine and Infectious Disease. DOI: https://doi.org/10.3390/tropicalmed8030159
• Limbu, Y., Huhmann, B. A. (2023). Online but Unlawful Sales of Unapproved and Misbranded Prescription Drugs: Internet Pharmacy Compliance with Food and Drug Administration Warning Letters. (vol. 57, pp.1015-1038). Journal of Consumer Affairs. DOI: https://doi.org/10.1111/joca.12515
• Mohan, M., Ferguson, J. L., Huhmann, B. A. (2022). Endorser Gender and Age Effects in B2B Advertising. (September ed., vol. 148, pp.60-75). Journal of Business Research. DOI: https://doi.org/10.1016/j.jbusres.2022.04.050
• Huhmann, B. A., Limbu, Y. B. (2022). Ethical Issues in Pharmaceutical Marketing: A Systematic Review and Future Research Agenda. (vol. 35, pp.1-20). Journal of Global Marketing. DOI: 10.1080/08911762.2021.1949084
• Kostyk, A., Huhmann, B. A. (2021). Perfect Social Media Image Posts: Symmetry and Contrast Influence Consumer Response. (vol. 55, pp.1747-1779). European Journal of Marketing. DOI: 10.1108/EJM-09-2018-0629
• Lee, T., Huhmann, B. A., Yun , T. (2020). Readability of Korean-Language Advertising Disclosures Moderates Knowledge Effects. (vol. 38, pp.1421-1440). International Journal of Bank Marketing. DOI: 10.1108/IJBM-03-2020-0090
• Huhmann, B. A., Limbu, Y. B. (2020). Creative Advertising Executions Encourage the Processing Advantages of Product Familiarity. (2 ed., vol. 41, pp.206-228). Journal of Current Issues & Research in Advertising. DOI: 10.1080/10641734.2020.1726842
• Myers, S. D., Deitz, G. D., Huhmann, B. A., Jha, S., Tatara, J. H. (2020). An Eye-Tracking Study of Attention to Brand-Identifying Content and Recall of Taboo Advertising. (vol. 111, pp.176-186). Journal of Business Research. DOI: 10.1016/j.jbusres.2019.08.009
• Jiang, J., Huhmann, B. A., Hyman, M. R. (2019). Emerging Masculinities in Chinese Luxury Social Media Marketing. (vol. 32, pp.721-745.). Asia Pacific Journal of Marketing and Logistics. DOI: 10.1108/APJML-07-2018-0256
• Huhmann, B. A., Albinsson, P. A. (2019). Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures. (vol. 40 No. 2, pp.171-195). Journal of Current Issues & Research in Advertising. DOI: 10.1080/10641734.2018.1503106
• Zarzosa, J., Huhmann, B. A. (2019). Measures of Aesthetic Dimensions and Reactions in Advertising. (vol. 38 No. 2, pp.258-275). International Journal of Advertising. DOI: 10.1080/02650487.2018.1442632
• Taillon, B. J., Huhmann, B. A. (2019). Strategic Consequences of Self-Service Technology Evaluation. (vol. 27 , pp. 268-279). Journal of Strategic Marketing. DOI: 10.1080/0965254X.2017.1411387
• Good, M. C., Huhmann, B. A. (2018). Social Relationships and Social Anxiety Appeals in Direct-to-Consumer Advertising. (vol. 24, pp.393-411). Journal of Marketing Communications. DOI: doi.org/10.1080/13527266.2018.1432499
• Huhmann, B. A. (2017). Literacy Matters in Marketing. (vol. 35, pp.750-760). International Journal of Bank Marketing. DOI: 10.1108/IJBM-12-2016-0188
• Huhmann, B. A., Limbu, Y. B. (2016). Content and Compliance of Pharmaceutical Social Media Marketing. (vol. 34, pp.977-999). Marketing Intelligence & Planning. DOI: 10.1108/MIP-06-2015-0124
• Huhmann, B. A., Limbu, Y. B. (2016). Influence of Gender Stereotypes on Advertising Offensiveness and Attitude toward Advertising in General. (vol. 35, pp.846-863). International Journal of Advertising. DOI: 10.1080/02650487.2016.1157912
• Bhattacharyya, N., Huhmann, B. A., Samu, S. (2015). Risk Perceptions of Mutual Funds-Evidence from an Experimental Approach. (vol. 13, pp.40-53). Journal of Finance Issues.
• Huhmann, B. A., Conner, S. L. (2014). Promoting Business Ethics through Annual Reports. (vol. 19, pp.17-28). Journal of Financial Services Marketing.
• Payne, C. R., Hyman, M. R., Niculescu, M., Huhmann, B. A. (2013). Anthropomorphic Responses to New-to-Market Logos. (vol. 29, pp.122-140). Journal of Marketing Management. DOI: 10.1080/0267257X.2013.770413
• Huhmann, B. A., Albinsson, P. A. (2012). Does Rhetoric Impact Advertising Effectiveness with Liking Controlled?. In Lee N. (Ed.), (vol. 46, pp.1476 - 1500). European Journal of Marketing. DOI: 10.1108/03090561211259943
• Limbu, Y. B., Huhmann, B. A., Xu, B. (2012). Are College Students at Greater Risk of Credit Card Abuse? Age, Gender, Materialism, and Parental Influence on Consumer Response to Credit Cards. In Harrison T. (Ed.), (vol. 7 No. 2, pp.148-162). Journal of Financial Service Marketing.
• Huhmann, B. A., Franke, G. R., Mothersbaugh, D. L. (2012). Print Advertising: Executional Factors and the RPB Grid. In Rossiter J. J. (Ed.), (vol. 65, pp.849–854). Journal of Business Research. DOI: 10.1016/j.jbusres.2011.01.006
• Limbu, Y. B., Huhmann, B. A., Peterson, R. T. (2012). An Examination of Humor and Endorser Effects on Consumers' Responses to Direct-to-Consumer Advertising: The Moderating Role of Product Involvement. (vol. 6, pp.23-38). International Journal of Pharmaceutical and Healthcare Marketing. DOI: 10.1108/17506121211216888
• McKay-Nesbitt, J., Manchanda, R. V., Smith, M. C., Huhmann, B. A. (2011). Effects of Age, Need for Cognition, and Affective Intensity on Advertising Effectiveness. (vol. 64, pp.12-17). Journal of Business Research. DOI: 10.1016/j.jbusres.2009.09.013
• Taute, H. A., Huhmann, B. A., Thakur, R. (2010). Emotional Information Management: Concept Development and Measurement in Public Service Announcements. In Nataraajan R. (Ed.), (vol. 27, pp.417-444). Psychology & Marketing. DOI: 10.1002/mar.20337
• Huhmann, B. A., McQuitty, S. (2009). A Model of Consumer Financial Numeracy. In Farquhar J. (Ed.), (vol. 27, pp.270-293). International Journal of Bank Marketing.
• Huhmann, B. A., Mott-Stenerson, B. (2008). Controversial Ad Executions and Involvement on Elaborative Processing and Comprehension. In Erdogan B. Z. (Ed.), (vol. 14, pp.293-313). Journal of Marketing Communications.
• Hassan, T., Marchessault, G., Campbell, M., Huhmann, B. A. (2007). Frequency of Dietary Calcium and Body Weight Messages in Two Canadian Women’s Magazines. (vol. 68, pp.103-106). Canadian Journal of Dietetic Practice and Research.
• Huhmann, B. A., Saqib, N. (2007). Effects of Changing Public Policies of Cultural Protectionism on Sources of Cultural Identity and Consumer Information. (vol. 26, pp.75-88). Journal of Public Policy and Marketing.
• Hu, J., Huhmann, B. A., Hyman, M. R. (2007). The Relationship between Task Complexity and Information Search: The Role of Self-Efficacy. In Nataraajan R. (Ed.), (3 ed., vol. 24, pp.253-270). Wiley: Hoboken, NJ: Psychology & Marketing. DOI: 10.1002/mar.20160
• Huhmann, B. A., Bhattacharyya , N. (2005). Does Mutual Fund Advertising Provide Necessary Investment Information?. In Ennew C. (Ed.), (vol. 23 , pp.296-313). International Journal of Bank Marketing.
• Hassan, T., Marchessault, G., Campbell, M., Huhmann, B. A. (2005). Content and Thematic Analysis of Calcium and Weight Messages in Canadian Women’s Magazines. (Summer ed., vol. 66, pp.S125-S126). Canadian Journal of Dietetic Practice and Research.
• Main, . J., Argo, J. J., Huhmann, B. A. (2004). Pharmaceutical Advertising in the USA: Information or Influence?. In West D. (Ed.), (vol. 23, pp.119-141). International Journal of Advertising.
• Franke, G. R., Huhmann, B. A., Mothersbaugh , D. L. (2004). Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products. In Zinkhan G. (Ed.), (vol. 32, pp.20-31). Journal of the Academy of Marketing Science.
• Huhmann, B. A. (2003). Visual Complexity in Banner Ads: The Role of Color, Photography, and Animation. In Newton J. H. (Ed.), (vol. 10, pp.10-17). Visual Communication Quarterly.
• Huhmann, B. A., Mothersbaugh, D. L., Franke , G. R. (2002). Rhetorical Figures in Headings and Their Effect on Text Processing: The Moderating Role of Information Relevance and Text Length. In Campbell K. S. (Ed.), (vol. 45, pp.157-169). IEEE Transactions on Professional Communication.
• Mothersbaugh, D. L., Huhmann, B. A., Franke , G. R. (2002). Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing. In Mick D. G. (Ed.), (vol. 28 No. 4, pp.589-602). Journal of Consumer Research.
• Jeon, W., Franke, G. R., Huhmann, B. A., Phelps, J. (1999). Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison. (vol. 16, pp.249-258). Asia Pacific Journal of Management.
• Huhmann, B. A., Brotherton, T. P. (1997). A Content Analysis of Guilt Appeals in Popular Magazine Advertisements. In Carlson L. (Ed.), (vol. 26, pp.35-45). Journal of Advertising.
• Motes, W. H., Huhmann, B. A., Hill, C. J. (1995). Following the Drill: The Search for a Dentist. (vol. 15, pp.34-41). Journal of Health Care Marketing.

Magazine/Trade Publication

• Huhmann, B. A., Biderman, P. (2015). Ethics Case: Campaign Donations, Bribery, and Corruption. In Hyman M. R. (Ed.), (vol. 13, pp.1-4). Las Cruces, NM: New Mexico State University Business Outlook.
• Biderman, P., Huhmann, B. A. (2015). Gift or Graft?. In Hyman M. R. (Ed.), (vol. 13, pp.1-3). Las Cruces, NM: New Mexico State University Business Outlook.
• Huhmann, B. A. (2014). New Mexico Holiday Retail Sales Should Rise in 2014. In Hyman M. R. (Ed.), (vol. 12, pp.1-5). Las Cruces, NM: New Mexico State University Business Outlook.
• Huhmann, B. A. (2013). Merry, But Mild: New Mexico 2013 Holiday Retail Sales Predicted to Rise 1.7%. In Hyman M. R., & Erickson C. (Eds.), (pp.1-5). Las Cruces, NM: New Mexico Business Outlook.
• Biderman, P., Huhmann, B. A. (2013). Public Ethics: The Salesman. In Erickson C. (Ed.), (vol. 11 No. 7). Las Cruces, NM: New Mexico Business Outlook.
• Huhmann, B. A. (2012). Glad Tidings! 4.4% Increase Predicted in New Mexico 2012 Holiday Retail Sales . In Erickson C. (Ed.), (vol. 10, pp.1-4). Las Cruces, NM: New Mexico Business Outlook.
• Huhmann, B. A. (2011). Watch Out! 2.3% Decline Predicted in New Mexico 2011 Holiday Retail Sales. In Erickson C. (Ed.), (vol. 9 No. 10). Las Cruces, NM: New Mexico Business Outlook.
• Huhmann, B. A. (2011). What Draws New Mexico Shoppers?. In Erickson C. (Ed.), Las Cruces, NM: New Mexico Business Outlook.
• Huhmann, B. A., Zarzosa, J. (2010). Back-to-School. In Erickson C. (Ed.), (vol. 8 No. 10). Las Cruces NM: New Mexico Business Outlook.
• Huhmann, B. A., Zarzosa, J. (2010). Luxury Sales Predictions for the 2010 Winter Holiday. (vol. 8 No. 10). Las Cruces: New Mexico Business Outlook.

Newspaper

• Biderman, P., Huhmann, B. A. (2014). A Tale of Two Systems. In Iff J. E. (Ed.), (vol. 26 No. 2, pp.8-9). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2014). The Best Candidates Money Can Buy?. In Iff J. E. (Ed.), (vol. 26 No. 1). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Committing to Ethical Government. In Iff J. E. (Ed.), (vol. 25 No. 12, pp.8-9). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Can There Be a Stop in the Revolving Door. In Iff J. E. (Ed.), (vol. 25 No. 11, pp.8-9). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Taking Chances. In Iff J. E. (Ed.), (vol. 25 No. 10, pp.10). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Religion Decision. In Iff J. E. (Ed.), (vol. 25 No. 8, pp.26-27). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). ’Hidden’ Ethics Laws. In Iff J. E. (Ed.), (vol. 25 No. 7, pp.26-27). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). What’s Ethical? What’s Not? GCA Compliance Guide covers Ethics in Government. In Iff J. E. (Ed.), (vol. 25 No. 6, pp.10-11). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Advise and Consent. In Iff J. E. (Ed.), (vol. 25 No. 5, pp.18-19). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Ethics Developments from the 2013 Legislative Session. In Iff J. E. (Ed.), (vol. 25 No. 4, pp.32-33). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Counter Culture. In Iff J. E. (Ed.), (vol. 25 No. 3, pp.34-35). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Public Ethics and Climate Change Policy, Part 2”. In Iff J. E. (Ed.), (vol. 25 No. 2, pp.26-27). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2013). Public Ethics and Climate Change Policy, Part 1. In Iff J. E. (Ed.), (vol. 25 No. 1, pp.8-9). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). The Case for a State Ethics Commission. In Iff J. E. (Ed.), (vol. 24 No. 12, pp.8-9). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). Republican Party v. NM Taxation and Revenue Dept.: Reaffirming Open Government as a Cornerstone of Democracy. In Iff J. E. (Ed.), (vol. 24 No. 11, pp.22-23). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). Friends to the End. In Iff J. E. (Ed.), (vol. 24 No. 10, pp.32-33). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). E-thics. In Iff J. E. (Ed.), (vol. 24 No. 8, pp.2). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). Even Steven. In Iff J. E. (Ed.), (vol. 24 No. 7, pp.12-13). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). Blackie's Blackout. In Iff J. E. (Ed.), (vol. 24 No. 6, pp.38-39). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). The Road to the Statehouse - or the Big House. In Iff J. E. (Ed.), (vol. 24 No. 5, pp.14-15). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A., Herndon, P. (2012). Traveling for Fun and Profit. In Iff J. E. (Ed.), (vol. 24 No. 4, pp.32-33). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). You be the Judge. In Iff J. E. (Ed.), (vol. 24 No. 3, pp.28-29). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). Pro se and Cons. In Iff J. E. (Ed.), (vol. 24 No. 2, pp.30-31). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2012). Abusing Isn’t Amusing. In Iff J. E. (Ed.), (vol. 24 No. 1, pp.32). Santa Fe NM: ’Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). Doing the Right Thing: Seving the Public Ethically. Downfall of a Public Official. In Iff J. E. (Ed.), (vol. 23 No. 11, pp.10-11). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). Ethical Misconduct by Elected Officials, and How it Impacts the Public: Downfall of a Public Official. In Iff J. E. (Ed.), (vol. 23 No. 10, pp.1, 8-9). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). The Eager Beaver. In Iff J. E. (Ed.), (vol. 23 No. 9). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). "Star" Wars. In Iff J. E. (Ed.), (vol. 23 No. 8). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). Ethics of Employee Drug Testing and Background Checks. In Iff J. E. (Ed.), (vol. 23 No. 7). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). Thief of Time. In Iff J. E. (Ed.), (vol. 23 No. 6). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). Gift or Graft?. In Iff J. E. (Ed.), (vol. 23 No. 5, pp.1, 8-9). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). Ethics in the Workplace: The Businessman. In Iff J. E. (Ed.), (vol. 23 No. 4, pp.1, 8-9). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). An Overly Creative Judge: Judicial Ethics. In Iff J. E. (Ed.), (vol. 23 No. 3). Santa Fe, NM: 'Round the Roundhouse.
• Biderman, P., Huhmann, B. A. (2011). Contribution or Coercion?. In Iff J. E. (Ed.), (vol. 23 No. 2). Santa Fe, NM: 'Round the Roundhouse.